All in me

My family history. 

The home I grew up in, the games I have played, all the lengths of my skirts.

Things that went well, things yet to happen.

My dreams, my hopes, my goals. 

All the moments still waiting to unfold. 

My loved ones.

Who I am.

All in me.

CAMPAIGN 2025

Our actions, thoughts, and choices we make every day are intertwined with memory, desire, and collective culture, revealing the many identities that live within us.

All in me, the new FOPE campaign, shows how many versions of us can exist even in the same day. Such is the case for the campaign’s protagonist, who is both one and many: simple yet sophisticated, sometimes curious and introspective, serious in certain situations, and playful in others. Her jewellery also expresses her multifaceted personality, like stories that are intertwined into a single narrative: memories, promises, achievements, successes, and bonds. Everything inside her – All in Me.

OLIVIA COOKE

The face of the campaign is Olivia Cooke, the new global ambassador for FOPE.

British actress Olivia Cooke perfectly embodies the personality of a versatile, dynamic and sophisticated piece of jewellery. In the images taken by Camilla Akrans, one of the most famous fashion photographers in the world, Olivia Cooke wears a combination of FOPE icons and new products.

“As an actress, I’ve played a lot of different roles, with very different styles, and in this campaign, we also played with characters and styles. I loved how the FOPE jewellery adapted to each one of them, no matter what the mood was.” Olivia Cookei gioielli selezionati per la campagna esprimono alla perfezione l’idea di lusso flessibile di FOPE.

From the Must Have bracelets to the new Eka Ice rondel bracelets, and from the Eka Impero necklace with buckle-shaped detail and diamond pavé to the Aria one with slider, the jewellery selected for the campaign perfectly express FOPE’s idea of flexible luxury.